3 Reasons Why Focusing on a Specific Niche Can Help Your Business

Originally posted in Inc. Magazine

Whether we like it or not, we can’t be all things to all people. So many of us try to please everyone, believing that if we do so, we’ll be accepted, validated, liked or loved. That drives us to try and please others, often while sacrificing our own boundaries or desires.

As human beings running companies, we have a tendency to do this in business. Too many entrepreneurs want to chase every opportunity and appeal to as broad a market as possible. Businesses, and their leaders, feel pressure to launch a product or service that appeals to audiences sitting outside their strategic goals and core competencies. Mapping out a clear understanding of who your customers are and what you offer them is key to thriving.